The winery is located in Illasi in the heart of the Valpolicella valley of the same name, surrounded by the Lessini Mountains, at an altitude of 280 m. The construction materials, mainly stone and wood, mark the deep connection with the territory, and the vineyards with which it is surrounded, like an enormous garden, recall the true great love of the Prà family.

The technology in the cellar has three objectives: excellent quality, respect for the authenticity of the wines and sustainability. Oenology remains a rigorous discipline for Flavio, which combined with his passion. A heritage that has persisted in the family for four generations that he would also like to pass on to his children. The first step has already been taken, working with Gloria gives hope for the future.